Oberon

And this ditty, after me, Sing and dance it trippingly.

Services

Brand Design
Photo
Social
Web

Date

2025

Where

Brooklyn, NY

visit oberon

Strategy

Craft an identity for a new face in nightlife, and speak it to the world.

For OBERON- a new queer bar opening 2025 in Williamsburg Brooklyn- our client partners needed to find a distinct voice and personality for their space. From naming the club to defining its personality- the world was our oyster (which I, with sword, will open – that’s from the Merry Wives of Windsor, but still, Shakespeare.)

Influences

A Midsummer Night’s Dream. Shakespeare’s own king of the fairies. A leadership team committed to creating space that acknowledges the power of queer community. A venue space charged with mystery and intrigue.

What we made

A topline strategy, including venue naming and market positioning.
A memorable, punchy logo
A comprehensive of brand guideline to create continuity between the club’s physical and digital worlds
A splashy, brand-adherent web landing to establish the venue’s digital footprint.
A media library of fierce venue & mood photography to make a consistent social media schedule easy and contiguous.
A durable suite of social media asset templates to contextualize its media- providing a functional framework for promotion and affinity-building.
A ton of social media templates, printed collateral, and signage to tie the world of OBERON together.