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Provenance unknown. Found in a used music score circa 1950.
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DEADLIFT is an interdisciplinary creative practice.

The veil is thin, friends, and the night is long. Gather and behold as we beguile you with our fate-defying feats of phantasmagoria.

Clara Rockmore at her theremin
Renato Toppo, courtesy of the Nadia Reisenberg/Clara Rockmore Foundation.
Clara Rockmore promotional photo, mid to late 1930s.

We use the arcane power of blood magic to transfigure brands.

Also insight, strategic perspective, compelling narrative, inimitable aesthetics, and an as-yet-unnamed je ne sais quoi.

Actually, please contact us if you know a word that feels like inspiration and intuition had a little demon baby. Wait, it’s ingenuity. Ingenuity! We meant ingenuity.

An image of a man dressed in exercise gear performing two different poses that demonstrate an exercise. In one pose, the man is standing straight, facing to the left. In the other pose, he is standing facing the camera with arms and legs outspread. The images are overlayed on top of each other, creating the effect of motion between the two poses.
Harrie Irving Hancock
“Forward Stride, Swing and Knee Bend” from
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Creative Strategy, Brand Design, heavy lifting.

We combine research, technique, trendspotting, methodical madness and the indefeasible power of excellent taste to craft transcendent narrative, singular identity, and resonant expression for your venture- then help you articulate it to the world.

an obscure photo of a darkened doorway at a nightclub.
photo: Forrest Wu
Snapped at the Carry Nation, 6am, Brooklyn, April 2025.

Our influences vary wildly, which you find intriguing and sexy.

The creative team behind the curtain has both a rich foundation of cultural history and decades of lived experience. Schoenberg and the atonalists, Fire Island modernism, NYC nightlife, lighting design, actual hustling, social media sabotage, lorem ipsum, questioning the nature of one’s reality- we could go on, but that would be absurd.

Lodhi Garden, New Delhi, 2025
photo: Forrest Wu
Lodhi Garden, New Delhi, April 2025.

We should work together.

In 2025 the real currency is time. And maybe charisma.

We have both (and skills, and taste.)

Let’s talk

OUR WORK

photo: Forrest Wu
Brand media for OBERON, a queer bar in Brooklyn- a DEADLIFT project.

DEADLIFT creates unique, resonant impressions through appeals to sensation, materiality, and cognition.

Our partnerships are grounded in collaboration, conceived with impeccable taste, and realized with exacting detail.

Our services

Creative StrategyBrand DesignRealization
Strategic ConsultingLogo & NamingContent Production
Content PlanningIdentity DesignConcept Rendering
Narrative & StorytellingBrand SystemWeb/Digital
PartnershipsBrand ExpressionMedia Production
CopywritingArt DirectionBrand Collateral

STORE

SHOP NOW

Because, you know, I don’t know, having a store is fierce.

Connect mind, body, and spirit in the comfort of our made-to-order designs.

Interested in launching your own Shopify framework? We can help with that too.

Inspiration

@DEADLIFTDEADLIFTDEADLIFT
Ivan Kramskoy’s ‘Somnambulent’ (1871) vs. Max Pirner’s ‘Somnambulist’ (1888) vs. Lily-Rose Depp in Robert Eggers’ ‘Nosferatu’ (2024).
Ivan Kramskoy’s ‘Somnambulent’ (1871) vs. Max Pirner’s ‘Somnambulist’ (1888) vs. Lily-Rose Depp in Robert Eggers’ ‘Nosferatu’ (2024). View on Instagram
new work alert 🚨 @oddeyenyc (.com, baby) stunty qt new e-commerce framework for the icon of esoterica. an ultra clean, highly shoppable, effortlessly responsive (yet still characteristically cheeky) front-end storefront, refined customer experience, and streamlined back of house flows- making better use of a wealth of stunning visuals, and underlining an unmistakeable curatorial sensibility. go explore- some cute easter eggy ornaments on desktop and mobile alike. let us know what you think!! team: cd/design @4stwu design x2 @cwangdesign development @i_do_it_so_it_feels_like_hell #branding #webdesign #webdevelopment #shopify #goodgarbage247
new work alert 🚨 @oddeyenyc (.com, baby) stunty qt new e-commerce framework for the icon of esoterica. an ultra clean, highly shoppable, effortlessly responsive (yet still characteristically cheeky) front-end storefront, refined customer experience, and streamlined back of house flows- making better use of a wealth of stunning visuals, and underlining an unmistakeable curatorial sensibility. go explore- some cute easter eggy ornaments on desktop and mobile alike. let us know what you think!! team: cd/design @4stwu design x2 @cwangdesign development @i_do_it_so_it_feels_like_hell #branding #webdesign #webdevelopment #shopify #goodgarbage247 View on Instagram
gentle reminder Kate Bush
gentle reminder Kate Bush View on Instagram
NEW WORK: @oberonnyc ✨ Inspired by Shakespeare’s A Midsummer Night’s Dream, @deadliftdeadliftdeadlift crafted a full brand and identity, brand media, social strategy, templates, web design & development for the newest queer nightspot. Had a blast bringing this dream to life. Thanks to the OBERON for your trust and collaboration. Visit oberon.nyc for more! Would love to make more magic like this. Get in touch: hey@deadlift.space CD/lead producer: @4stwu at @deadliftdeadliftdeadlift Design support: @lemongeorgelime Web dev: @i_do_it_so_it_feels_like_hell
NEW WORK: @oberonnyc ✨ Inspired by Shakespeare’s A Midsummer Night’s Dream, @deadliftdeadliftdeadlift crafted a full brand and identity, brand media, social strategy, templates, web design & development for the newest queer nightspot. Had a blast bringing this dream to life. Thanks to the OBERON for your trust and collaboration. Visit oberon.nyc for more! Would love to make more magic like this. Get in touch: hey@deadlift.space CD/lead producer: @4stwu at @deadliftdeadliftdeadlift Design support: @lemongeorgelime Web dev: @i_do_it_so_it_feels_like_hell View on Instagram

ABOUT

Unknown
Provenance unknown. Found in a used music score circa 1950.
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DEADLIFT is basically a gateway to a network of experienced creatives with strategic perspective.

Want to say hi? We’d love that. hey@deadlift.space

CONTACT

Of course we want to work with you.

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