Provenance unknown. Found in a used music score circa 1950.

DEADLIFT is an interdisciplinary creative practice.

Clara Rockmore at her theremin
Renato Toppo, courtesy of the Nadia Reisenberg/Clara Rockmore Foundation.
Clara Rockmore promotional photo, mid to late 1930s.

We use the arcane power of blood magic to transfigure brands.

The veil is thin, friends, and the night is long. Gather and behold as we beguile you with our feats of phantasmagoria.

an obscure photo of a darkened doorway at a nightclub.
photo: Forrest Wu
Snapped at the Carry Nation, 6am, Brooklyn, April 2025.

Our influences vary wildly, which you find intriguing and sexy.

The creative team behind the curtain has both a rich foundation of cultural history and decades of lived experience. Classical music, Fire Island modernism, NYC nightlife, lighting design, actual hustling, social media sabotage, lorem ipsum, questioning the nature of one’s reality- we could go on, but that would be absurd.

Lodhi Garden, New Delhi, 2025
photo: Forrest Wu
Lodhi Garden, New Delhi, April 2025.

We should work together.

In 2025 the real currency is time. And maybe charisma.

We have both (and skills, and taste.)

OUR WORK

photo: Forrest Wu
Brand media for OBERON, a queer bar in Brooklyn- a DEADLIFT project.

DEADLIFT creates unique, resonant impressions through appeals to sensation, materiality, and cognition.

Our partnerships are grounded in collaboration, conceived with impeccable taste, and realized with exacting detail.

Our services

Creative StrategyBrand DesignRealization
Strategic ConsultingLogo & NamingPhysical, Digital & Liminal Space Design
Content Strategy & DevelopmentIdentity DesignConcept Rendering
Narrative & StorytellingNarrative & StorytellingWeb Development
PartnershipBrand ExpressionPerformance Optimization
CopywritingArt DirectionPrint Media

ABOUT

Provenance unknown. Found in a used music score circa 1950.

DEADLIFT is basically a gateway to a network of experienced creatives with strategic perspective.

We have beacons in Bed Stuy, the Castro, West Hollywood, and Kreuzberg.

CONTACT

Of course we want to work with you.

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