ODDEYE NYC is an online design store specializing in an eclectic mix of curated vintage and modern home goods, furniture, collectibles, and artwork.

While they previously had a physical location in NYC’s Lower East Side, ODDEYE now operates exclusively as an e-commerce platform- but the site hadn’t been updated since the store’s very beginnings.

We saw an opportunity to create a digital home for the store that met modern user standards, bridged the gap between their social media and ecommerce efforts, and framed their wealth of high-quality, compelling media more impactfully.

ODDEYE’s curators spend a lot of time crafting beautiful media for their platform, but the store lacked a framing device for this rich imagery. We created a new design that allowed bolder, impactful presentation of media to better evoke the physical experience of poring through their wares.

Most of the store’s traffic originates on social media- yet the old site didn’t have a meaningful connection to the store’s presence on Instagram. Integrated feeds and catalog improvements that made mirroring content across their ecosystem made for a more connected, compelling customer experience.

• An ultra-functional, super shoppable Shopify skin that makes the most out of the brand’s imagery.
• An improved UX experience that drives people to purchase faster, incorporates the store’s efforts on social, and ensures a super speedy, yet still distinctive technical experience.
• A new set of analytic implementations so the store has a framework to scale.