
Oberon
And this ditty, after me, Sing and dance it trippingly.
Strategy
Craft an identity for a new face in nightlife, and speak it to the world.
For OBERON- a new queer bar opening 2025 in Williamsburg Brooklyn- our client partners needed to find a distinct voice and personality for their space. From naming the club to defining its personality- the world was our oyster (which I, with sword, will open – that’s from the Merry Wives of Windsor, but still, Shakespeare.)

Influences
A Midsummer Night’s Dream. Shakespeare’s own king of the fairies. A leadership team committed to creating space that acknowledges the power of queer community. A venue space charged with mystery and intrigue.

What we made
- A topline strategy, including venue naming and market positioning.
- A memorable, punchy logo
- A comprehensive of brand guideline to create continuity between the club’s physical and digital worlds
- A splashy, brand-adherent web landing to establish the venue’s digital footprint.
- A media library of fierce venue & mood photography to make a consistent social media schedule easy and contiguous.
- A durable suite of social media asset templates to contextualize its media- providing a functional framework for promotion and affinity-building.
- A ton of social media templates, printed collateral, and signage to tie the world of OBERON together.



















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- Brand Design
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